Tim O’Reilly, the tech media titan who gave Web 2.0 its name and defined many of its characteristics in a seminal paper called What is Web 2.0, is peddling a new report called Web 2.0 Principles and Best Practices. The 101-page report was actually written by John Musser of Programmableweb.com, using O’Reilly’s original 5-page paper as the takeoff point.