Pay per click search engines have become one of the most popular ways to market your site in the last few years. There are now hundreds of millions of dollars spent each year on this form of advertising. Unfortunately, it has got to the point now where only companies with big budgets can compete for the best keywords … or has it?
Optimizing Comic Strips
Robin,
I have a section of a web site that deals with comic strips. It’s mostly gif files with hardly any text. What can I do to get the search engines check this out. Adding lots of META tags with keywords will look suspiciously like spamming, SowhatdoIdo ???
Optimizing Fonts
Dear Robin,
I have read that the only font that search engines are capable of reading are the fonts used by browsers. That if you use a custom font, such as Bookman, that it will be not be able to spider your site. I, prior to reading this, changed my font from the browser font to Bookman. I am concerned now that it will affect my ranking. If it is true, is there a way to get around this and still use the custom font?
Optimizing Separate Pages + Doorway Pages
Dear Robin,
I manage a finance website, based in the UK The website consists of index page and some 13 other pages – each on a separate finance issue I am attempting to optimize the index page, and some of the more important of the other pages – to be acceptable to Google, MSN, Yahoo, Ask Jeeves, Overture uk, Aol + the main directories like ODP.
Steps To Optimizing Your HTML Codes
Your key to success in online marketing and promotion is your web site. >From your title, keywords, meta tags, and text, to your over all site design, each plays a very important role when optimizing your site. If your site doesn’t rank in the top 10 or 20 when doing a keyword search at the top search engines, your target audience won’t be able to find you.
More Top Mistakes Made When Optimizing Web Pages
Doorway Pages
Believing doorways don’t work or will get you banned is a mistake.
The fact is that every page on your Web site that ranks well for any reason is acting as a “doorway” to your Web site. Many people mistakenly believe that everyone will arrive at their site through the home page. Do a focused search on Google, AltaVista, or another major engine, and you’ll almost always find matches that are not home pages.
Adding the Finishing Touches On Optimizing J2EE Applications
Code Sample 4: A Page-By-Page Iterator pattern that is returned to the client.
Patterns For Optimizing The Performance Of J2EE Applications
With the proliferation of the J2EE platform as a platform of choice for server-side applications, the need for sharing of developers’ experience and availability of reusable designs has become very crucial. In this article, we will get to know some of the reusable designs that can be used for improving the performance of a J2EE application. For the benefit of those who are not familiar with design patterns, a brief description is given at the beginning before delving into the details. For further details on design patterns in general, the reference section at the end of this article will be useful.
Top Mistakes Made When Optimizing Web Pages
A common mistake that I see in the SEO world is people tweaking their optimized pages without really giving them a chance to see what they can do. Along the same lines are those that make changes to their optimization just because rankings drop in any given month.
It sometimes take months for search engines to index newly optimized pages. Furthermore, it can take a long time for those pages to rank highly once they’re in an engine’s database. If you’ve done what you’re supposed to do, i.e., chose realistic relevant keyphrases and created great keyword-rich content with the titles and tags to match, then it’s crucial to have faith in your work and let it stand. It’s easy to get scared and think that you somehow messed up when you don’t immediately see high rankings. However, trying to keep up with algorithm changes and the like will just end up driving you crazy.
Optimizing Your Site For Directories
The major indexes like Yahoo!, Open Directory Project, About.com, Snap, LookSmart, and Go.com, are great traffic sources. But it can be difficult and time consuming to get listed. This report illustrates exactly how to properly submit your site for quicker results and better exposure.