Tag: optimizing

Optimizing Dynamic Pages – Part II

The Widget Queen Revisited
You have the world’s finest collection of widgets. You created the world’s best widget website. You have no traffic.

You checked in the search engines and find that your site does not appear at all, even though all your competitors’ sites do. Perhaps the search engine robots cannot get to your pages to index them.

Search Engine Robots
Search engine robots are simple creatures. They can “read” text to add to their databases, and they can follow “normal” links–those links that are coded to look like

<a href=”bluewidgets.html”>blue widgets </a>

or the slight variation

<a href=”bluewidgets.html ><img src=”bluewidget.gif” ></a>

Optimizing Dynamic Pages – Part I

You are the Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets on the web. You have spared no expense in designing and building the ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.

Optimizing For Search Engines

Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they “rank” a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here’s a brief explanation of each.

Optimizing Gif Images for the Web

Images are an integral part of the “web experience”. Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser – “Back”!

Optimized images are a hallmark of a good web site and they are the first indicators of the skill of the web developer. This is a two part article in which we’ll take a closer look at Gifs and how to optimize them for the web.

A Guide to Optimizing Public Relations Content

This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.

Optimizing JavaScript for Execution Speed

JavaScript can benefit from many of the same speed-optimization techniques that are used in other languages, like C1,2 and Java. Algorithms and data structures, caching frequently used values, loop unrolling and hoisting, removing tail recursion, and strength-reduction techniques all have a place in your JavaScript optimization toolbox. However, how you interact with the Document Object Model (DOM) in large part determines how efficiently your code executes.

Optimizing Your Sales Letter

If you sell a product online, there’s a good chance that you have a sales letter for it. Hopefully you’ve got a great headline that grabs people’s attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it.

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