When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.
Google Offering Checkout-optimized Results
Google once more might have crossed the fine line between delivering the most neutral search results, and doing self-promotion in disfavor of such neutrality.
Identifying the MDA for Optimized Site Pages
Identifying the MDA for Optimized Site Pages
Optimized Press Releases Beat Trade Publications
The most used content type among knowledge workers for business purposes has switched to press releases.
Search Engine Optimized (SEO) Copy – The Down and Dirty Details
Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973. Essentially, that’s where the power of advertising is going. It’s all about Search. And Search is only going to become more important over the next ten years.
Writing Optimized Articles
I’ve been writing lots of stuff about how to write optimized content (visit http://www.amrithallan.com/optimized-content.asp to see what’s optimized content) for web pages.
Ten Steps To A Well Optimized Website – Step Eight: Link Building
Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.
Ten Steps To A Well Optimized Website – Step 7: Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.
Ten Steps To A Well Optimized Website – Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.
Ten Steps To A Well Optimized Website – Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.