Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text.
7 Ways to Know that Search Engine Optimization Isnt for You
Although some companies are excited about beginning an SEO campaign, they may not realize the work an SEO consultant performs means there must be changes on their website. Therefore, some companies may not actually be ready yet to accept SEO into their online strategies.
Expert Search Engine Optimization: Is Ongoing Management Needed?
More and more companies are beginning to understand the importance of expert search engine optimization in their overall marketing efforts.
10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along
Occasionally, SEO firms and their clients step on each others’ toes or get their wires crossed when it comes to conducting business primarily over the Internet. Below are some insights and suggestions for minimizing collaborative errors between clients and their contracted SEO vendors.
Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.
Don’t Limit Hispanic Optimization To Site Translation
Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience.
Web Design Templates and Search Engine Optimization
Reader Question: Our Web developer uses page templates for our Web site. I am worried that “code bloat” and other template issues might interfere with our search engine optimization (SEO) efforts. Are Web page templates good or bad for search engine optimization?
Discussing Search Optimization With Jill Whalen
When it comes to writing optimized content, there are a number of resources and experts worth consulting. One of the more known being Jill Whalen of HighRankings.com (and Search Creative). Last Thursday, Mike and I had the opportunity to speak with Jill to get her opinions on a number of topics like content optimization and her impression of this year’s conference.
Reality Check: A Straightforward Guide to Keywords and Search Engine Optimization (SEO)
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
How Important is ALT Text In Search Engine Optimization?
For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy.