What is it about the phrase “search engine optimization” that makes people go crazy? Is it because the phrase itself doesn’t really make sense? As Bob Massa from SearchKing is fond of saying, we don’t optimize search engines, we optimize Web pages. So perhaps that’s part of the reason why people have a hard time agreeing on what SEO actually is.
Do-It-Yourself Search Engine Optimization Part 2: Web Page Optimization
Once you have chosen your keyphrases, the next stage is to optimize your page for those keyphrases. You do that by positioning your keywords in strategic locations within your page. What follows is a checklist of tips and steps you must complete to optimize your page:
Tips on Finding the Right Search Engine Optimization Firm
There are hundreds of Search Engine Optimization (SEO, for short) companies that claim they provide “successful,” “proven”, “guaranteed” search engine placement for your Web site. How do you know whether they deliver on their promise, when you have no clue how they do it? Most firms can’t afford a staffer who specializes in online marketing. Most find it’s best to outsource to an SEO firm. So, how can you tell which one to choose? The most important six elements are described below. Take a moment to educate yourself. You’ll be saving yourself time, money and lots of headaches if you get it right the first time.
Key Word Optimization secrets
Judging by the number of websites on the web today, it is becoming harder and harder to find key words for optimization that your competitors are not already using. But finding keywords that your competitors are missing might be easier than imagined. Here we shall have a look at both conventional and unconventional means to overcome the competition in search engine rankings by showing you some effective but often overlooked ways of beating the competition at the SEO race.
Link Anchor Text and Search Engine Optimization
For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.
Complete Web-Site Optimization For Search Engines (part1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Search Engine Optimization – A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don’t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site’s. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) “crawl” the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It’s that simple. Following these four steps is the best way to get the quality links you need:
How To Hire A Search Engine Optimization Firm
Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.
Do-It-Yourself Search Engine Optimization – Part 1: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that: