Tag: optimization

Keyword Repetition for Search Engine Optimization

Reader Question: I remember reading in other articles about keyword usage rules that a particular keyword (in this case “asthma”) should not be used more than three times on one page. I read it a year or two ago, so I don’t remember the source. Is this restriction no longer valid? Can you repeat “asthma” in many phrases, as long as the phrases are different?

Throw Away Your Money on Search Engine Optimization

Search engine optimization consists of some relatively arcane issues that are not obvious to anyone. That I can be thankful for, I suppose, or I wouldn’t continue to be in demand as an SEO specialist. But why do clients throw money out the window with developers who don’t understand they are bulldozing down site naming structure and careful page architecture when they do a site redesign?

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