It’s no secret that online video is popular, from Hulu to YouTube the number of Americans watching video continues to increase. In the SES session "The Next Wave for Online Video," the panelists focused on optimizing online video for search and other strategies.
10 Steps for AdWords Conversion Optimization
Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread).
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
eCommerce Site Optimization Tips
While there’s no telling what shoppers might be willing to brave this year for the sake of low prices, an eCommerce site shouldn’t remind users of a military gauntlet. Speakers at an SES Chicago session called "eCommerce 101: Optimizing your Shopping Cart for Search and Conversion" discussed ways to make shopping experiences pleasant and productive, instead.
Blog Optimization Is An Ongoing Process
Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail.
SES: Video Search Engine Optimization
In the SES session "Video Search Engine Optimization" (VSEO), Greg Jarboe, president & co-founder, SEO-PR, started by talking about YouTube.
SMX: Amazin’ Conversion Optimization
Business owners know the importance of converting visitors to buyers. However, buyers aren’t in a hurry to convert; when they do, it usually means gaining a loyal customer.
SEO Step Nine Of Ten: Conversion Optimization
Welcome to step nine in this ten part SEO series. The ten parts of the SEO process we will be covering are:
SEO Step Four of Ten: Content Optimization
Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are:
Got Conversion Optimization?
Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.
Modern Search Engine Optimization
In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook – Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It’s a great post because it helps outline how SEO is expanding in it’s scope.