The worst may be over for the search engine marketing sector. While significant drops in spending have occurred on a year-over-year basis, a new statement from Efficient Frontier indicates that the rate of decline has just about leveled off. There’ve also been silver linings insofar as ROIs and Bing are concerned.
Online Retailers Optimistic About Sales
The economy is making online retailers change their marketing tactics in order to acquire and retain customers, according to findings from the "State of Retailing Online 2009," the 12th annual Shop.org study conducted by Forrester Research.
Online Journalists Optimistic About Future
Online journalists are more optimistic about the future of their profession than those who work in traditional media, according to a new survey by the Online News Association and the Pew Research Center’s Project for Excellence in Journalism.
A majority of those surveyed (57%) say the Internet is " changing the fundamental values of journalism." The biggest changes, the respondents said, were a loosening of standards (45%), more outside voices (31%) and an increased emphasis on speed (25%).
Live: Google Realistic, But Optimistic
Let out that held breath, everybody – Google had a good third quarter. While the company didn’t destroy estimates as it’s done in the past, such behavior could hardly be expected at this point, and Google at least managed to improve its performance in most respects.All of this led to some rather happy and enthusiastic behavior on the part of investors. Google’s stock has gone up 7.86 percent so far in after hours trading. Here are notes from the live conference call:
Aiyar Optimistic About Pipeline
Mani Shankar Aiyar, India’s Petroleum Minister, began his visit to Pakistan Saturday in order to discuss a natural gas pipeline from Iran and Turkmenistan through the country.
LG.Philips Keeps Optimistic Outlook Despite Low Profits
LG.Philips reported a 94 percent fall in profits for the fourth quarter, though they did not lose as much as some analysts expected.
CEOs Optimistic for 2005
According to a new survey, American business leaders are, hosting office parties and offering year-end bonuses, as they look forward to even rosier business prospects in 2005.