3 Suggestions for Generating Reader Feedback
One question I am asked often is, "How much feedback does your electronic newsletter generate?" (Another question is, "How did…
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Tag: open rates
Making Your Sales Letter Sell
Your goal is to make a sale. Maybe a BUNCH of sales. So you begin to craft your sales letter.…
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out…
Do You Matter To Your Subscribers
Think back to the last really great novel or mystery yarn you read. Back to one that really impressed you.…
Create An Email That Gets Opened, Read And Responded To!
Your successful email marketing campaign is going to depend on three aspects of the selling process.
Mining eMail Gold
The October 2002 Consumer Email Study by DoubleClick revealed some customer preferences that can help you improve your opt-in email…
Effective Marketing, not Spamming
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there…
