Though there are clear distinctions between the online habits of what AOL calls “acculturated” or “unnaculturated” U.S. Hispanics, the results of “The AOL Latino 200 Hispanic Cyberstudy” suggest that blended marketing is highly appropriate for this demographic.
New Online Shopping Trends
In this article, I am going to be talking about some new studies and reports that have been made available. I do not want to bore you with a bunch of numbers and statistics, but sometimes by looking at the numbers, we can realize certain areas that we can improve on for online businesses and realize areas that we do well in. We can give ourselves a big pat on the back and feel good about ourselves.
VON: How Web-Video Impacts Online News
At VON 2006, Caroline Little, CEO and Publisher, Washingtonpost.Newsweek Interactive, spoke of the role Web-video would play in online news, as well as the viral aspects of the new medium, as media converge to form a new style of storytelling.
Blogs, PPC and MySpace for Online Marketing
Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel.
Griping Online Gets Noticed
The Toronto Star’s Kurt Kleiner looks at the increase use of “gripe” sites by consumers looking to get revenge or results.
Arbys Online Marketing Leaves a Bad Taste
Arby’s approach to online marketing looks as old as some of its classic neon signs.
Online Video May Be Screened In China
A YouTube fact sheet states that over 65,000 videos are uploaded to the site on a daily basis. Now, imagine how many of those would make it if every single one had to be screened by a live person. Fear not – this isn’t going to happen at YouTube – but it is what the Chinese government has proposed as policy for its own online video content.
Online Oddities: Fact or Fiction Edition
W’s AOL search records, orangutan dating site, Firefox crop circles, and Microsoft on LSD. Chalk these incongruent pairings up for what makes this week in August 2006, the best online week ever.
ASP.NET School For The Online Mind
A New Jersey firm now offers three online courses in ASP.NET programming, delivered through a browser.
Online Video Will Continue to Grow
My first corporate job-in the mid-1970s working in employee communications for ARCO-was a revelation.