Lose your job? Well, you didn’t lose your knowledge base – why not give your old employer a run for its money? That’s what eight former reporters at the Santa Barbara News-Press did when they were fired, and they named the result the Santa Barbara Newsroom.
More Americans Filing Taxes Online
With tax season here and the deadline looming for Americans to make their annual payments to Uncle Sam more people are filing their taxes online.
Job Search: Your Online Identity Plays a Role
Traditionally, a well-polished resume and rock solid interview technique were the standards that job seekers aspired to when venturing out to find new employment. As the Internet has become more of a user-generated medium, however, blog posts and online photo albums send just as important a message to potential employers about your character.
Comedy Central Opens Online Joke School
Just when you thought the Internet was full…Today, Comedy Central opened up an online joke school for the humor impaired.
Marking yet another stop along the way to TV/Internet content integration, while taking advantage of the broadband boom and the online community meme, the all-comedy cable network’s "Crash Course In Comedy" is an interactive online comedy school "for wannabe standup comedians."
Women Slow To Embrace Online Video
Who watches the most online video? Though women out number men by 6 million online men still consume more Web video content than women, according to a report from eMarketer.
"While 78% of males watch video online, only 66% of females do," says Debra Aho Williamson, eMarketer senior analyst and the author of the new Women Online: Taking a New Look report. "They are less likely than males to visit most video destination sites – even the biggie, YouTube."
Online Reputation Management a Big Trend This Year
We’ve already seen an increase in news related to online reputation management in the last few days, and now Wired magazine lists it as one of the top trends for 2007.
Their excellent article “The See-Through CEO” looks at how businesses are becoming more transparent with their communications and how consumers are wielding a lot of influence over your online brand equity.
Another Reason for Online Video
Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.
The Wealthy Shop Online
When the wealthy shop online some of the key features they look for are easy to navigate Web sites that offer useful product information and the option to purchase all items that are sold offline.
Online Reputation Management Basics
As much time and effort that marketers put into improving visibility within search results, not all search engine ranking pages (SERPs) are good. Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
Building an Online Marketing Company Requires Sales
This is the first of a ten part tutorial.
It occurs to me that my accomplishments (and other entereprenuers lack thereof) are often due to basic sales savvy that is greatly lacking in many online marketing companies: Now that more and more business is conducted online, there is a gap between supply and demand that can only be filled with a knowledge of how and why people make decisions to buy, or not to buy as the case may be. This is the first in a ten part series: