At OMMA Video, Dynamic Logic’s Research Director, Kara Manatt, released the results of a study on consumers’ responses to various online advertising, MediaPost reports.
Recommended Online Marketing & PR Reading List
At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.
Free WSJ Online Access Coming
Rupert Murdoch plans to make WSJ.com free to increase readership and generate far more in advertising. Right now the site gets 1 million viewers and Murdoch hopes to see it go to 15 million. For now a subscription just to the online edition is $79 for a year.
Extra Security Makes Online Bankers Nervous
In an effort to protect customers against fraud like phishing, banks have added extra security features for people who bank online.
Speaking Publicly on Online Marketing
They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.
Number Of Older (Online) Shoppers Surges
As the holiday season draws nearer, you’ll see them at malls and retail stores in increasing numbers: older people with long shopping lists. But people at or over the age of 55 are increasingly likely to spend money online, too.
Michelin Guide Ratings Leaked Online
The Michelin guide ratings for restaurants in Los Angeles and Las Vegas were mistakenly posted on its Web site before Monday’s scheduled announcement.
Online Ad Spend To Reach $42 Billion
Advertisers are on track to spend $21.4 billion on the Internet in 2007, according to an eMarketer online ad spending report. By 2011 spending on advertisements online is estimated to hit $42 billion.
Russia Online Audience Fastest Growing
Europe had the largest Internet audience- ever in September with a five percent year over year growth, and 226.7 million unique visitors 15 years or older.
Who Will Manage The Online Ad Conversation?
The debut of Facebook’s Social Ads builds upon the path of “pull” advertising being walked in social media. It presents a challenge to the brands, marketers, and agencies who manage the advertising message.