Bill Nussey, CEO of Silverpop, spoke in the session, "Consistent Branding from Email to Landing Pages- Maximize Your Online Presence."
Online Publishers Doing Well In Slow Economy
Even with a sluggish economy online publishers are doing well and those with solid brands and quality content are poised to succeed according to the president of the Online Publishers Association.
Actors And Studios In Dispute Over Online Clips
Negotiations between the Screen Actors Guild (SAG) and the major studios stalled last week after the two parties could not reach an agreement on how actors should be compensated for online clips.Studios want to distribute clips of old TV shows and movies without actors’ permission and pay them a flat fee instead of paying each actor individually. The actors union is against the measure.
Making Money Off Online Video
If you think about some of the bigger people in search, very few of them are involved with video. Robert Scoble has his whiteboard chats, of course, and Rand Fishkin puts up the occasional clip. But video often gets overlooked as a money-making tool, and that (lack of) decision needs to be examined.
ABC Stuffing More Commercials Into Online TV
Feeling safe in the knowledge that I could catch up online, I skipped "Lost" last Thursday night and watched PBS’s "Carrier" instead. Then, on the ABC website, everything worked fine. But in the future, watching shows on the ABC site may be a little more annoying thanks to extra commercials.
It’s Criminal: Old Bailey Trials Online
Trial documents dating back as far as 1674 recorded for cases heard at London’s Old Bailey arrived online thanks to the work of a group of universities.
No More Rainbows: Radiohead Won’t Repeat Online Stunt
So much for riding at the vanguard of a new wave of music distribution, as Radiohead declares its In Rainbows online experiment a one-time deal.
Small Business Marketing Unleashed: Online Marketing
It’s possible to spend thousands of dollars – or read tens of thousands of words – and still get nowhere in the world of online marketing. A session titled "A Common Sense Approach to Online Marketing" tried to highlight the essentials, however, since the path to success can be relatively simple.
Why Sex Sells, Online or Off
Sometimes you have to be careful not to too broadly apply the results of a study. In this case, I’m not sure if I can help it. Just call me out (as you often do) in the comments if you think I’ve done so. Two recent studies showed a strong correlation between sex hormones and monetary risks.And that kind of explains everything. Like…
250 Million Europeans Are Online
More than half of Europeans are now regular Internet users, 80 percent of them have broadband connections and 60 percent of public services are online according to a new report from the European Commission.In 2007, the Internet attracted close to 40 million new regular users in the EU (now 250 million in total). More than 96 percent of European schools are now connected to the Internet, two thirds of which have broadband.