A new report suggests some consumers may be willing to pay for online news content.
J.D. Power and Associates has released a report "Online Commentary Indicates Consumer Willingness to Pay For Online News" which is based on a survey of blogs and message board postings.
Fighting a Bad Online Reputation & Keeping a Good One
In this age of fast-moving information and technologies, it is extremely important for businesses to protect online reputations. Currently, that means getting involved with social media and real-time search.
Google, WPP To Study Online Ads’ Effectiveness
Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases. At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads.
Online Video Viewing Grows by 10% in the UK
Online video has grown by 10% in the UK in terms of its audience during the past year. It is up to 29.6 million unique viewers age 15 and older according to research from comScore.
4 billion videos were viewed online in the UK in January alone. 99.5 million (2.5%) of these were watched on the sites of the top 5 TV broadcasters: the BBC, ITV, Channel 4, Channel 5, and Sky. Here’s a look at the top online video properties:
Former Newspaper Staffers Plan Online News Site
A number of former Rocky Mountain News staffers have announced the launch of indenvertimes.com, an online news site with the aim of keeping the Rocky alive.
The E.W. Scripps Co. closed the Rocky Mountain News last month after failing to find a qualified buyer.
To launch the site, In Denver Times needs 50,000 subscribers by April 23, 2009, the 150th anniversary of the Rocky Mountain News. If that goal is reached, the full site will launch on Monday, May 4, 2009.
Seattle Post-Intelligencer Moves Online
The Seattle Post- Intelligencer (P-I) will become the nation’s largest daily newspaper to move entirely online, its publisher Hearst Corporation announced today.
The announcement was made by Frank A. Bennack, Jr., vice chairman and chief executive officer, Hearst Corporation, and Steven R. Swartz, president of Hearst Newspapers. The final print edition of the newspaper will appear tomorrow.
Online Gaming Continues To Grow
Online gaming for video game consoles and portables saw a significant increase from 19 percent in 2008 to 25 percent in 2009, according to a new report from The NPD Group.
PC online gaming experienced a small decline over the same time period, but it was still the most widely used platform for online gaming.
Who Will Manage Your Online Life When You Die?
A new service is launching in April with the goal of solving the problem of what happens to your online accounts after you die.
The service, Legacy Locker, acts as an online safety deposit box that allows people to store information online and allow beneficiaries to access content when a person dies.
OPA To Introduce New Online Ads
The Online Publishers Association (OPA) announced Tuesday a new initiative aimed at boosting creative advertising on the Internet that meets the needs of marketers by better integrating their messages.
Starting in July, online publishers including ESPN, Forbes.com, The New York Times and The Wall Street Journal Digital Network, will start using one of three new ad units that are larger in size than traditional online ads.
Online Brand Abuse Continues To Grow
Online brand abuse of many of the world’s most popular brands increased in 2008, according to a new report from MarkMonitor.
The report found that 80 percent of abusive sites flagged in 2007 were still active today
Cybersquatting continued to rank as brandjackers tool of choice for exploiting reputable brands, growing by 18 percent in 2008. In addition, phishers expanded their targets in 2008, with 444 organizations phished for the first time.