Tag: online

The Facts About Online Fraud

The MSNBC article had a blaring headline, “One in every 20 consumers has been the victim of credit card fraud in the past 12 months and one 1 in 50 has been the victim of identity theft.” Actually, it was 5.2 percent of every 1000 online adults in the United States were victims of the fraud and 1.9 percent of the people were victims of identity theft—but that’s nitpicking the numbers. Importantly, the victims of identity theft didn’t know if their identity was stolen online or offline. Either way, it is scary to know that online thieves stole more than $700 million dollars. This loss of 1.14 percent of total online sales means that online fraud was 19 times the dollar numbers of offline fraud. This finding was done by a recent survey by Gartner Inc.

Online Pawn Shop: Boosting Rolex Sales With PPC

I read in Murdok that you might do this for some of us. We welcome anything you can possibly offer on our “unfortunately” FRAMED site. Our owner is just adamant that he wants to keep it that way. I’ve utilized the “no frames” tag on the index page and copy and paste the entire real page there as well as on the real page. I’ve cut down our keywords to about 12 of them…but we are a pawn shop and sell so many things that I just about CAN’T narrow them down to 3. We gotten listed in the engines all over the place for the public information pages I’ve created, and that helps…but I just can’t seem to get much action on the ones like pre-owned Rolex watches and jewelry. Thanks for considering it.

Marilynne Rudick and Leslie O’Flahavan Answer Online Writing Questions

We’re interested in all aspects of online writing-e-mail marketing, online newsletters, web-writing, customer service e-mail and Web self-service. And we’d like to hear from you about your concerns and experiences.
Are you interested in developing a new online newsletter but can’t decide on format or frequency?
Do you have print publications you’d like to “repurpose” for the Web?
Are you thinking about an e-mail sales campaign and need advice on killer copy?
Do you want to use your customer service e-mail as a marketing tool?
Do you want to write effective FAQs for your Web site to free your staff to answer IAQ’s (infrequently asked questions!)?

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