Online-Only Newspapers Face Uphill Battle
Newspapers that make the move to online-only risk losing 75 percent of their revenue and a decline in Web traffic,…
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Majority Of Americans are Influenced By Online Reviews
The majority (84%) of Americans say online customer reviews have an influence on their decision to purchase a product or…
New Venture Hopes To Make Newspapers Money Online
Three veteran media executives have partnered to launch a company with the goal of helping struggling U.S. news papers and…
Auto Makers Making Good Use of Online Advertising
Research from comScore recently showed that auto makers are doing pretty well with online advertising. In particular, they are using…
Idol’s Bad Timing Drives Fans Online
All day on Google Trends, the list of top trending search terms has carried several variations of keyword phrases related…
Despite Recession, US Online Ad Spending Continues to Rise
Research shows that marketers are spending more on online advertising and less on ads in newspapers, magazines, and radio. According…
Circuit City to Be Resurrected Online
Early this year, Circuit City announced that it was closing all of its stores after being in business for 60…
Online Ads Need to Be More Engaging
A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads…
Murdoch Says Newspapers Must Charge For Online Content
News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content…
Online Journalists Optimistic About Future
Online journalists are more optimistic about the future of their profession than those who work in traditional media, according to…
