Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.
The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.
Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.
Adobe, Omniture Tracking Issue Addressed Again
John Nack of Adobe posted a brief Q&A related to the issue of Adobe software welcome screens phoning home to a tracking site hosted by analytics firm Omniture.
Omniture Announces New Genesis Version
Omniture, Inc. (NASDAQ: OMTR), today announced Omniture Genesis 2.0 Platform Edition, a new version of Genesis that streamlines the deployment of Omniture for Authorized Platform Partners that deliver Omniture software as part of an industry-specific platform solution.
BYU and Omniture Web Analytics Competition
Maybe this is old news to some of you but it is new to me. I came across BYU’s eBusiness Center site and found out that Omniture and BYU’s eBusiness center have teamed up to present a Web Analytics Competition.
Omniture Unveils New Analytic Software
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
Omniture Genesis Is The Right Move
Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture’s customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.
Omniture Introduces Search Engine Bid Management and Optimization
Omniture, the largest provider of on-demand web analytics, today publicly announced Omniture Search Engine Manager, a true breakthrough for search engine bid management and optimization that represents the next phase in the evolution…
First Web Analytics Best Practices Group Launched by Omniture
Omniture launched the industry’s first-ever web analytics Best Practices Group, chartered specifically to enable customers to realize the full potential of their web analytics implementations, through customized training, hands-on support, and innovative application of best practices and principles.
Omniture to Provide Web Analytics for AOL
Omniture today announced that America Online has selected Omniture’s state-of-the-art hosted web analytics solution SiteCatalyst to provide analytics across all of AOL’s worldwide properties and services.