Online punsters are slacking – Am I really the first to offer the gratuitous transmogrification to "e-venge" or "Revenge 2.0?" A company that appears to offline since news broke, offered revenge packages to online customers seeking to ruin their opponents.
Networking Online Inspiring Groups to Take it Offline
A growing trend in the online world and social media in general is the proliferation of social groups and networks that are taking their services and members offline. Businesses like Yelp, Biznik and many others are looking for ways to maintain their user base and gain new customers.
In some cases the company holds sanctioned events and group networking meetings, but members often take it upon themselves to set up networking events. This is slowly creating more tight knit communities that are great for meeting people for general purposes and for networking.
Google Reader & Offline News Reading
In the first week of June Google launched a program called "Google Gears" that expands the already impressive capabilities of Google Reader (Google’s free news reader) to allow offline viewing. Here is a quote from Google’s related blog posting:
Consumers Research Products Online,Buy Offline
A new survey from Accenture finds that the majority of U.S. consumers use the Internet to research products but prefer to make their purchases offline.
Consumers Research Products Online,Buy Offline
Survey: Social Network Users Meet Offline
Jacobs Media has released the results of their Web survey, which found that social networking sites such as MySpace and Facebook are drivers for first time personal meetings.
Why Google’s Brand is Hurting its Offline Expansion Plans
When most people think of the Google brand, they get a warm fuzzy feeling. Indeed, Google is one of the top influential brands in the world, but not everyone feels butterflies in their tummy, when they think of Google.
In fact, when it comes to offline advertising channels, Google is finding that it’s brand is more of a hindrance, than help, when it comes to negotiating deals with radio, TV and newspaper markets. As the NYT highlights, many traditional ad channels are very cautious, if not fearful, that Google will enter their space and devalue the existing offering.
Want Offline Sales? Place Product Info Online
Brick-and-mortar commerce has a powerful ally in the Internet, as many people research a potential purchase online first before heading to a local business to buy.
Online Research Influences Offline Sales
Online browsing and research will increase offline retail sales by 12 percent over the next five years according to JupiterResearch. In their new report, “U.S. Online Retail Forecast, 2006-2011” growth of offline sales will reach 40 percent of total U.S. retail sales.
Google’s Ad Serving Plan: Closing in on Offline
Two recent patents indicate that Google is taking significant steps to finding more places to put search, navigation, and ads.
Online Marketing For Offline Buying
Around 60 percent of purchases that begin with online research end at a local store offline. That’s mainly because the Internet has yet to let you to try something on or really see the TV picture quality. Add that to lack of local businesses fully utilizing the power of local search and directories, and you have the basis for a whole new business model.