Tag: offers

How to Avoid the Marketing Blues With Your Offers

To attract more prospects and clients, you need what Taj Mahal calls “good bait” in his song the Fishin Blues. One of the biggest mistakes you can make, as a small business owner, is forgetting to use good bait in the form of your offers. Whether you use direct mail, a web site or media advertising to market your business, the success of your marketing depends on whether you provide prospects with compelling offers.

CCNA Offers New Exams for Those Entering Networking Field

ORLANDO, Florida, June 24, 2003 – Cisco Systems, Inc. announced today three enhancements to the CCNA (Cisco Certified Network Associate) Program at Networkers 2003 in Orlando, Florida. As the entry-level certification of the Cisco Career Certifications Program, CCNA represents a strong foundation and understanding of IP networking and troubleshooting. The enhancements are based on customer feedback, the need for an accessible entry path into the certifications and upgrades to the exam for addressing emerging networking technologies.

Strategies of Successful Market Offers

According to economic theories we live in the world of monopoly competition. That term shouldn’t confuse you, as the meaning behind implies competition between many small or middle-size “monopolies”, that are not monopolies in their direct meaning, as they don’t control some particular sector of economy, rather then they are the prime sources of their unique propositions of services or products. That fact makes them to be a so-called monopolies of their own services or products, despite the fact that a lot of other companies offering very close, in terms of features and benefits, services or products to the market.

Promotional Offers: Sometimes You Can’t Give It Away

So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn’t matter if you create your own giveaway goodie or use an existing one, you need a “draw”.

What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:

Back To Top