The winners of the first ever YouTube Video Awards have been announced, and ninjas and treadmill-hopping pop stars, among others, ruled the day. Almost as interesting is the amount of attention the awards have gotten in the mainstream media.
MSNBC, ABC, and FOX. Newsday, the Chicago Sun Times, and the New York Times. Even sources in Australia, Britain, and Italy have reported on the outcome. If anyone still had doubts about how well-known Google’s pet project has become, let those lists erase their misgivings.