I’m going to simply list a process you should be following if you’re trying to sell something from a mini site. Step by step, with a running example to drive the point home.
Marketing by the Numbers
“Conviction is the luxury of those sitting on the sidelines.” This is what John Nash’s imaginary boss said in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch, Measurement is the compass that guides us through our mistakes.
What is your most important marketing tool? I would argue that your spreadsheet application should be high at the top of the list. In this day and age, running your marketing department without constant attention to the numbers is simply irresponsible.
Designing by Numbers — Statistics and No Lies!
Stats tell us a myriad of things, some even useful and we’re accustomed to using them in our marketing and selling processes. Frequently abused and made to say what WE want, but here I am merely considering them in ways that influence site design … and, I believe, letting the numbers speak for themselves.