I know that eMarketer’s numbers on the growth of podcasting should make us all feel warm and fuzzy, but I just can’t shake the feeling that the channel has severely under delivered. The good news is that US audience numbers should grow from a total audience of 18.5 million in 2007 to a whopping 65 million by 2012. Also good news, the amount spent on podcast advertising should grow from $165 million to $435 million by 2012.
Shocking Numbers for Super Bowl Ads on Video Sites
The year 2008 brings the Superbowl commercials of about 40 advertisers, running about 60 ads (Anheuser Busch has booked 10 slots and several others have more than one).
Aweber to Report Email Sububscriber Numbers To Feedburner
I have been quite vocal in my encouraging Aweber to add some more control to the way they handle RSS to Email, and I am glad to say they have now added some very flexible date and time based controls. This means that they totally blow Feedburner Email subscription away as far as features are concerned. Apart from one important aspect. Exclusive: Aweber Will Soon Report Email Sububscriber Numbers To Feedburner In the announcement Justin Premick mentioned
Orkut Intentionally Shrinks Its Numbers
Many companies like to inflate the number of users they claim to have. Not Google. Although Orkut used to accidentally overstate communities’ membership counts, the social network is now working to correct the problem.
Web Analytics – Know Your Numbers
Web analytics play a crucial role in building a high performance web business. Whether it’s basic site statistics like unique visitors, page views or sessions, analytical data like click paths or funnel abandonment or campaign performance metrics like cost per lead/sale, conversion or value per visitor, knowing your numbers help define your next steps for growth and improvement.
However, besides the greatest hurdle of web businesses actually taking the time to become aware of their numbers, there is also the concern with the numbers being accurate.
MySpace’s Numbers Slipping
Every time we mention the Facebook hype, we’re obliged to point out that MySpace is still used by far more people. But MySpace’s margin of victory is slipping, and new data from Compete indicates that its pageviews decreased by 20 percent between July and August.
GrandCentral Switches Some Phone Numbers
After Google acquired GrandCentral, about a month and a half of reliable telephone service ensued. But some GrandCentral customers have now been informed that their numbers – which were supposed to be good “for life” – will be changed whether they like it or not.
Local.com’s Numbers Up In The UK
Britain loves Local.com – the company has put out a press release stating that the number of visitors it’s received has increased by 1500 percent since April.
Googlers Hurt Google’s Numbers
The financials for Google’s second quarter of 2007 proved uninspiring for Wall Street as earnings missed expectations, and Google blamed a higher headcount for rising expenses.
DC Madam Phone Numbers Become Searchable
You smell that? It’s politician sweat. There were already a slew of people trying to figure out just who in Washington made the most notorious list in national history, but now, anybody can look. Somebody’s just made the DC Madam phone book searchable online.