We are often embarrassed to ask for referrals and instead hope that our clients will just offer them to us anyway. If you are using this strategy, you could be costing yourself serious business. As a rule of thumb, most people won’t give referrals unless they are asked. This is nothing personal, it’s just human nature.
Anatomy of a number 1 search result
Contrary to popular belief, you don’t have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they’re relevant.
Does your business need a toll free number?
There are several types of businesses on the market… from the traditional brick and mortar, to the dot coms. But does your business really need a toll free number? That depends on a number of factors, such as: