Visitors to nonprofit websites are more likely to donate money, volunteer time, and recommend the nonprofit to others if they have a good online experience, according to a new study from ForeSee Results.
Nonprofit websites score 73 on the study’s 100-point scale, below many other online industries, including online banking (83), e-retail (74), e-government (74) and automotive websites (78).
Nonprofits Outpacing Businesses on Social Media
Charities are often more savvy than businesses when it comes to using social media – especially blogging. The Center for Marketing Research looked at the top 200 largest US charities as defined by Forbes Magazine. They found that seventy-five percent of the charities are using some form of social media.
Nonprofits And Online Donations
Convio, an online software provider has released its Online Marketing Nonprofit Benchmark Study that finds online donations have increased with an average growth rate of 27 percent. The data is based on the analysis of online donations, email addresses, Web traffic and Web site registrations for 30 Convio clients from July 1,2005 to June 30, 2006.