How to Build ‘Cool’ into Your Company
Take the time to study the companies that made Fortune magazine's new list of the Cool Companies for 2004. Each…
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Tag: newsworthiness
Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
