Murdok anchor Abby Prince-Johnson was present for the "Putting Social Media Into the Newsroom" session at BlogWorld over the weekend. Speakers at this session included Jason Falls, Jeremy Pepper, and Daniel Honigman.
GM Launches Social Media Newsroom in Europe
When you think of General Motors and social media, you tend to think of the FastLane Blog and GM vice chairman and corporate blogger-in-chief, Bob Lutz.
PR and the Web: The Case for a Robust Online Newsroom
I recently had a very enlightening discussion with our corporate PR agent. The topic of our conversation was how we could better leverage press releases and media placements on our corporate website. We are generating some great press, but the momentum is lost shortly after the release leaves the agents desk. This is disconcerting considering some of the recent numbers on how journalists are accessing the web to obtain corporate information. The recent Middleberg/Ross Media Survey indicates the following online habits of journalists: