Tag: newspapers

Murdoch Says Newspapers Must Charge For Online Content

News Corp. chief executive Rupert Murdoch said on Thursday that newspapers must find a way to charge for online content to make up for declining ad revenue.
"People are used to reading everything on the net for free, and that’s going to have to change," Murdoch told attendees at the annual Cable Show event in Washington, D.C.
Murdoch cited The New York Times as an example, saying it has a "very, very good Web site." He said he did not believe the paper would make any money online unless it changes its current business model.

Lee Newspapers Sees Jump In Readership And Online Use

Lee Enterprises, newspaper publisher of the St. Louis Post-Dispatch and a number of smaller papers across the United States says the reach of its papers and online sites among young adults has grown from 54 to 64 percent over the last year.The findings are from a comprehensive audience study by Wilkerson & Associates in Lee’s 10 largest markets. It measured the seven-day reach of newspapers and their online sites from January to June in 2007 and 2008.

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