Mediapost referenced a 66 slide powerpoint by The World Association of Newspapers, titled Shaping the Future of the Newspaper. Each bulleted list below is a slide from their presentation. I grouped some of them together to discuss how/where I think they relate.
Google Negotiating with Newspaper Publishers
Google already commands the market of Internet advertising, but now the search giant’s appetite seems to be getting bigger by the day. Google’s holding negotiations with several newspaper publishers and cooking up a deal to allow its online advertisers to purchase print space in the newspapers. This move has been a cause for anxiety for many competing media companies such as ITV, who’s chairman Michael Grade has been lobbying to reign in the big giant.
Zillow To Run Newspaper Real Estate Ads
Real estate site Zillow.com, which focuses on house price comparisons has entered a deal with the publishers of 282 newspapers to carry their real estate advertisements.
You Didn’t Read This In The Newspaper
Newspaper publishers have retreated to a local focus that gives them the best chance of retaining subscribers and favorable advertising rates. It’s meant something different for readers when it comes to news topics beyond the city limits.
Yahoo Newspaper Alliance Shaky?
As fresh members signed on, the Yahoo Newspaper Consortium helped a lot of companies achieve some impressive gains. Yet there’s now a concern that nothing else will happen.
The newspaper needs bloggers
Love or hate the people whose passion comes before getting a degree in journalism, blogging has become a necessary evil for some of the biggest names in mainstream media.
Newspaper Web Sites Attract Growing Audience
Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.
Newspaper Web Sites Have Record 1st Quarter
Online newspapers did well in the first quarter of this year, attracting 59 million people on average, setting a record that represents a 5.3 percent increase over last, year according to analysis from Nielsen//NetRatings for the Newspaper Association of America.
Yahoo Adds NewsPaper Partner
Yahoo and 12 U.S. newspaper companies have reached an agreement that expands their partnership by combining newspapers local news and advertising reach with Yahoo’s resources and audience.
The McClatchy Company is the latest newspaper publisher to sign on with the consortium. The group now includes 264 papers in 44 states, along with numerous distribution channels that benefit advertisers, readers and companies that participate.
Newspaper Design And Usability
Usability measures how satisfactory the user will find the experience of using a product or service. It’s as appropriate for newspapers as it is for coffee makers.