In my last article, I explained why selling ads to your eZine can cause you to lose money. Now I want to look at an alternative that can increase your income far beyond anything you would receive from advertising. In just three easy steps you can, over time, create a newsletter that will produce 10-20 cents per subscriber every single month.
Why Some Newsletters Get *READ* While the Rest Get *TRASHED*!
It’s a simple truth…
Some newsletters seem to attract readers like bees to honey – whilst others seem to struggle to find a marketplace of interested subscribers. But why?
What’s the big difference between success and failure when it comes to publishing your own newsletter? And what should you aim to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael Green, reveals his top five hints for creating your own winning newsletter or Ezine publication.
Formatting your Email Newsletters
Pop-quiz hotshot!
You’ve got to send an HTML email to a list of clients and have it display correctly across a spectrum of email clients which include Outlook, web-based, frame-based.
It has to be Netscape compatible, Eudora-friendly, Lotus Notes accessible…
What do you do?
So, you want to send HTML email to your clients, prospects or newsletter subscribers. Marketing has descended from upon high and declared it, the small business client wants it, and an executive in management has read something about it.
Well, why not? The clickthrough rates are noticeably higher on HTML email. Analytics show that customers are less likely to unsubscribe from HTML email than their text counterparts. In my last TemplateKit email newsletter (50,000+ recipients, http://www.templatekit.com/email/TK20.htm) I had 12 unsubscribes, 9 of which were text recipients. Customers simply respond with more click-throughs, more sales, more inquiries for information, but only if your message is in a form that the recipient can easily view and display correctly.
Why Most Newsletters Fail their Readers and Owners Alike!
Suddenly there are hundreds-of-thousands of newsletter editors out there, publishing a ton of exciting new Titles each month.
How to Advertise in Ezines/Newsletters
Ezine advertising has got to be the cheapest and best form of advertising presently on the ‘Net. When trying to promote your product or Web Site, you need to sit down and think of what publications your target market is reading. The best way to keep informed of advertising opportunities or to find out ad rates is to become a subscriber yourself. Usually you will find the “how to” submit an ad at the bottom of the publication. Many of them will allow new subscribers to place a free ad for subscribing.