Lately many of you have sent me emails about a new company, Habeas. Many of you have read the frightening predictions abounding on the Internet that Habeas spells the end of email marketing. After reading many such predictions myself, I wanted to get a perspective straight from Habeas CEO Anne P Mitchell. She was gracious enough to sit down with me and discuss her company and what it means to company newsletter publishers.
How To Publish Your Own Newsletter
I get a lot of requests for information on how to set up and operate a newsletter. This article is intended to help those of you who are interested in running your own newsletter get it started.
Sell More Books With an E-mail Newsletter
If you’re selling your book online, you’re practically guaranteed to increase sales by publishing an e-mail newsletter, or “e-zine.”
The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you’re looking for low-cost ways to promote your business (and aren’t we all?), I hope you’ve considered publishing an e-mail newsletter, or “e-zine.” Here are six darn good reasons why you shouldn’t wait any longer:
A Newsletter Is Worth A Thousand Words
There are many, many ways of marketing your business that don’t have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help.
Should a Newsletter Be Part of Your Marketing Plan?
For some companies, a newsletter may be an extraordinary way to increase profits. It may lead double customer retention and triple the lifetime value of your customers. But, that doesn’t mean it’s for every company.
Four Tips That Boost E-Newsletter Signups
Let me ask you a question. Suppose a new restaurant opened in your town, and immediately took out an ad in the local paper with the following offer: “Send us $20 and we’ll send you some food.” Would you take them up on this proposition?
Dialogue – Not Agreement – Is The Sign Of An Effective Newsletter
For those of you old enough to have never seriously considered getting your tongue pierced, you may recall the 1992 US presidential elections, principally involving Bill Clinton, George Bush and Ross Perot.
My memory of the specifics is a bit hazy, but one thing about that election has stayed with me. Everywhere you went that year, you’d run into passionate Perot supporters – handing out leaflets, wearing buttons, eager to engage anybody and everybody in a debate on the virtues of their candidate.
Your Newsletter As Search Engine Superhero?
Newsletters are magical things — they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings?
Build Your E-Newsletter List With Your Current Contacts
Building an email list can be an involved process. This reader wrote in to Michael Katz, e-newsletter expert, asking about the best ways to build the list for her stress relief site. Michael’s suggestions will work for your site too.