You’ve finally launched your free newsletter. You’ve put together the content, found a good mailing list host, and have listed your newsletter in all the ezine directories you could find. What else can you do to increase your subscriber base? The answer is actually quite simple: you’ve got to know how to ask.
Do You Commit These Seven Deadly Newsletter Sins? Part I
Why do you publish a newsletter? Is it to inform, delight, and educate readers? Then you’re halfway to newsletter success. But there are still pitfalls to be aware of. In part one, we’ll cover the deadliest of them all: lack of subscribe functionality, bad design, and being boring.
Dramatically Increase Your Newsletter Subscribers
If you want to increase your subscribers, here is a list of what you need to get ready.
Creating E-newsletter Content — Without The Hair Pulling and Nail Biting
Somehow, those deadlines keep rolling around like clockwork! If there is one issue that every electronic newsletter publisher will face, it’s the never-ending struggle to gather and write useful, relevant, engaging content.
How To Write A Newsletter
In order to be successful with a newsletter, specialize in a subject not adequately covered in existing newsletters. A subject which you can give more, or better information on.
How to Increase Your Business with an E-Mail Newsletter
It is an accepted fact that a newsletter sent to your regular customers is an excellent way to keep in touch with them about new offerings, special sales, etc.
Losing Subscribers Can Be Good For Your Newsletter!
“Did I read that right?” I hear you say. “Why, when I have struggled so hard to build up my subscriber count, would I want to lose subscribers?!?”
Using Color in HTML Newsletter Design
Looking over the newsletters below, you may wonder if this is one of those personality tests based on your color preferences. And in some ways, it is.
The Colors of Space in Newsletter Design
In design-speak, all documents have a combination of white space, gray space, and black space, even if they use colored paper and colored headlines. The white space is the paper, the black space is the headlines, and the gray space is the text.
That’s Not Spam, That’s My Newsletter!
For those of us who receive way too many unsolicited emails, Spam filters are a blessing. Switch to the publisher’s side of the desk, though, and Spam filters can become problematic.