A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters. Few freelancers understand how to use a business newsletter to secure clients in the long term. Instead they use their newsletters to pitch their freelance services and advertise their qualifications. This method does not work effectively. It’s why freelancers don’t bother publishing a second issue – because prospects tossed out or deleted their first issue.
Real-life Small Business Newsletter Tips
It has been said that experience is the best teacher, so I went in search of a small business owner who could share real-life email newsletter experience. That’s when I found Betsy Harper, CEO of Sales and Marketing Search – a small business owner who has been publishing her “Framing the Issues” email newsletter for more than three years with great success. In this interview Betsy shares her own practical knowledge, tips and lessons learned.
10 Steps to a GREAT Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.
7 Benefits of using Newsletter Templates
Using newsletter templates is more than just, “not spending the time to format your newsletter”. There are other benefits and here you have 7 of them.
Before Publishing a Newsletter, Ask These Questions
In the current world of marketing – especially online marketing – there’s a lot of talk about the magic of newsletters.
Creating A Newsletter And Making Your Website Magnetic
Creating a newsletter is an ideal way to drive repeat traffic to your website but its design, format and implementation need to be carefully considered in order to achieve the desired results.
Easy Newsletter Promotion Ideas
Newsletter promotion is the next step after you’ve drafted an outline of your publication and established a distribution method.
Write A Better Newsletter
You’ve decided to write your very own Newsletter to promote your business, communicate with your customers, or just for FUN.
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
How To Achieve Success With Your Own Money – Making Newsletter
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.