Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results.
Boosting Donor Newsletter Open Rates with Subject Lines
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.
Surprise Your Newsletter Subscribers
Keep your newsletter subscribers interested by mixing up the days you send out your newsletter. Subscribers will look forward to the enewsletters you’ll send when they know they contain valuable information.
Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message: “Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.”
Making Your Newsletter Readable
Usability guru Jakob Nielsen has some advice for email newsletter publishers: skip the intros and skip the geek lingo (among 165 other tips). Subscribers are scanners, not readers, still prefer email to RSS, and are quick to dump you for a competitor.
Stop Annoying People With Your Newsletter
I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in other people’s newsletters.
Does Everyone Ignore Your Newsletter?
As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers.
What’s in an Investment Newsletter?
When an investor receives a newsletter full of stock tips and information, the first instinct is to act quickly on the information in order to make money before anyone else does.
NYTimes: RSS Is Like An Email Newsletter
A timely article in the travel section of today’s Times, entitled “There’s a Popular New Code for Deals: RSS,” (grab it before it rolls behind the registration wall) shows how travel company marketers are using RSS to supplement their existing email newsletter campaigns with RSS feeds.
Publishing A Newsletter
Today, many websites offer a free newsletter. Newsletters, from the receiving end, can be a great source for information that is delivered to your in-box.