Always Have a Plan B
PR Rainmakers know they can do everything right, and still fail to make news. It's a fact of life. Accept…
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Tag: news cycle
Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news…
Timing is Everything–When to Write and Distribute a Press Release
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying…
