Tag: network

Google – The Web’s Largest Social Network

Blogging, email, IM, and telephone make it easy to keep in touch with your real friends. Social networks are hyped, but tend to have low value traffic because they don’t effectively separate signal from noise. The only people who have time for them are people hawking crap, people looking to waste time, and spam bots.
Sure Google owns Orkut, but they don’t need it. Google already is a social network, and became one by targeting and partnering with the power users and influencers, but few people think of them as a social network.

Google Reaches Into RSS & Social Network Ads

In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies. 
How the times have changed. 
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users — social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.

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