Tag: navigating

Navigating E-Newsletters: The Editor’s Note

Carol Abrahamson, a regular Murdok reader, recently submitted her text e-newsletter to me for the drive by review. She sells her consulting services along with an info product, so her e-newsletter is a crucial part of her marketing initiative. For this review I looked primarily at ways she could take email reading patterns into account and create an e-newsletter that readers will use and feel connected with.

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