Tag: national

Aim Your Story at the National News Media

Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom most companies follow. PR specialists call this “building credibility.”

“We’ll begin with the trade publications and the small newspapers,” they say. “Once we build our credibility there, we can move up to the daily newspapers and to large-market television. And if we succeed there, maybe … just maybe … we can break in with the national media. This will take years of hard work, but we can get you there if you trust us and do as we say.”

Tax Time & National Procrastination Week. Coincidence? You Be the Judge.

It’s tax time again, and also National Procrastination Week. What a unique opportunity.

I’m doing what I’ve always done. Putting it off . putting it off. Are you? I’m procrastinating, and thereby making the situation worse. I’m fairly organized – after all, I’m a licensed Accountability CoachT. (http://www.goodingaccountabilitysystem. com ) It’s all organized, I just need to get it together and make the appointment with the accountant. As the world turns …

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