Tag: MySpace

MySpace Reveals Advertisers for MySpace Music

In my write-up about the upcoming MySpace Music the other day, I had to leave a question mark in the "advertisers" section, because it was unknown who would be advertising as MySpace Music launched. Rumor has it that MySpace Music will launch on Thursday the 18th, and MySpace has now let the advertising cats out of the bag. The company issued a release listing the initial advertisers for the launch. They are:

Big Expectations For MySpace Music

From the sounds of it (no pun intended), MySpace Music should be beneficial for all parties involved – MySpace, record labels, artists, Users, advertisers and music e-Tailers. The service, which is due out any day now (sometime this month), will supposedly offer the entire catalogs of Universal, SonyBMG, and Warner Music (77% of all U.S. album sales come from these three according to Nielsen SoundScan as quoted by Fortune).

MySpace The McDonalds Of Ad Serving

Fox Interactive Media tops Comscore’s list of top display advertisers in June, serving up 52.3 billion ads (15.9% of the market) to 83.7 million people. MySpace accounted for 51.5 billion of those views. Yahoo, in second place with 10.5% market share, was significantly behind MySpace and Fox in terms of ad views, serving up 34.6 billion, but dwarves all other contenders in terms of audience reach. Over 130 million unique visitors viewed ads on Yahoo.

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