I’ve written before about multivariate testing, an emerging technique for rigorous analysis of just what persuades customers to convert. But some companies have been stopped in the past by the cost of licensing a multivariate testing tool. Yesterday, Google Website Optimizer, a multivariate testing tool, emerged from a restricted beta test and can be used by any Google AdWords advertiser for free.
Multivariate Landing Page Testing
Now that Google Website Optimizer is out of beta, more businesses will begin testing their landing pages to improve conversions.
As I was fairly familiar with the basic product features already, Google’s Tom Leung and I had the chance to talk informally about some of the benefits of putting this product in many hands.