Close to half (45%) of U.S. mobile phone users prefer to use their mobile phones to make calls, and not for other multimedia features, according to a new report by the NPD Group.Only 20 percent of mobile phone users prefer to use their phones as an all-in-one multimedia device for music, videos, Web surfing and other activities beyond making phone calls.
Mobile Avatars & Multimedia Brand Marketing
CBS Interactive, along with Artificial Life, Inc., have announced the launch of an avatar-based mobile game based on the “America’s Next Top Model” reality television show. This is the first in a coming trend of TV crossover campaigns aimed at mobile consumers.
Ads, Syndication, And Multimedia
Video publishing represents the intersection of conventional content distribution and modern content syndication; monetizing it requires some different steps.
How Can Multimedia Work For You?
Multimedia here and multimedia there. Is it just a flashy thing you don’t need or the reason why your competitors are getting ahead?