Let me walk you through my two reactions to learning about the compensation package for newly appointed Yahoo CEO Carol Bartz. First:
The Ad War Is Mostly Harmless
Well, leave it to the New York Post to yellow their headlines by proclaiming an "online ad war." A little over the top, but luckily the rest of Holly Sanders’ article brings up an interesting development in the online advertising industry: there is a sort of power shift happening as a result of saturation.
Internet Marketing Mostly Perseverance
A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending powerhouse E-LOAN. One of my readers asked me to fill in even more of the story. In my original post, I mentioned that Imran had sent out 500 resumes without landing an internship offer, but I never explained how Imran got his first big break.
Google (Mostly) Wins Search Engine Comparo
It was the equivalent of a bare-knuckle fight – a recent search engine comparison test made the contestants operate without the aid of Boolean commands, quotation marks, and other such common, semi-advanced search strategies. Unsurprisingly, Google won the overall contest, but the search engine giant did suffer some losses.
How I Made $4,000,000 on a $0 Ad Budget. Mostly…
Dead Rule Of Internet Marketing #1 – Make Everything Sound Bigger Than It Really Is
I’m as guilty of this as anyone. I’m guilty of it in the very title of this article.