Traditional search advertising with its contextual relevance and cost effectiveness still has the hearts and wallets of marketers according to the latest survey from the Search Engine Marketing Professional Organization (SEMPO).
Mobile Company Offers Free Internet Calls
Challenger mobile, a global telecom service, has unveiled a feature that will speed the process of registering with the company.
When customers complete their one-page online registration and activate their account they will receive all the settings they need to start using the service via text message.
Official Windows Mobile Daylight Savings Patch
Microsoft has capitulated to a lot of annoyed and loud customers, releasing a patch for Windows Mobile that fixes the Daylight Saving Time issue. Microsoft is doing this despite the fact that it has always been the responsibility of device makers, they weren’t going to let those companies screw their customers and mess up Outlook Mobile.
Webster And AskMeNow Launch Mobile Dictionary
AskMeNow, a mobile search company has partnered with Merriam-Webster, publisher of print and electronic English language references to launch a mobile dictionary. Customers can access the dictionary by texting ASKME (27563). The service is available in the US and Canada.
Mobile users can also access interactive features such as Merriam-Webster’s Word of the Day, which is designed to improve vocabulary and Open Dictionary, where members can create and submit their own new words and definitions.
IGN Network Goes Mobile
Beyond the Web is mobile, and eventually, as all media merges, mobile is the final frontier for an all-encompassing media blitz. That’s probably why Fox Interactive Media is quick on the draw redirecting its online content to wireless Web. FIM-owned IGN Entertainment announced a deal with Verizon Wireless’ V Cast unit to create IGN Mobile Video.
Warner Inks Two New Mobile Content Deals
Earlier today, Warner Music Group disclosed that it had reached new agreements with two leading mobile operators to distribute mobile music content throughout the Middle East, North Africa and Europe.
New Live Search Mobile Features Launched
At the 3GSM World Congress 2007, Barcelona, Microsoft launched three new Windows Live products for mobile devices. The products are Live Search for Windows Mobile, Live Search for Java and Windows Live for Windows Mobile.
FAST & Infospace Team Up For Mobile Search
In a statement released this morning, Fast Search & Transfer (FAST) and Infospace have announced a partnership aimed at delivering an ASP mobile search service, enable carriers to assert more control over their content business models while providing mobile search to customers.
Vodafone, Google Make Mobile Maps
Vodafone and Google have announced plans “to develop a location-based version of Google Maps for mobile,” which should present users with a range of local search and navigation options.
Americans may be out of luck, however – the two companies only mentioned “key European markets” in an official statement.
Mobile Video Sharing
Orb Networks, a software development firm has announced a new service called MyCasting, which allows users to share Internet videos from their PCs to mobile phones, by text message links. User can watch videos from popular sites such as YouTube, DailyMotion, Google and Yahoo.
"Demand for Internet video on the PC is insatiable with more than 100 million streams daily on YouTube alone and many of those streams are being forwarded and shared virally via email and IM," said Joe Costello, Chairman and CEO of Orb Networks.