Tag: mobile

Virgin Mobile Bonds With Social Networking Sites

Social networking is hot – has been for years, really – and the mobile market isn’t exactly unpopular, either.  So Virgin Mobile is embracing both trends, and, as described by the company, “Virgin Mobile USA’s over 4.8 million customers can now access a variety of social networking opportunities including a group of niche-targeted mobile-optimized sites.”

Consumers Favor Location Based Mobile Services

Forty-two percent of parents with children under age 13 are willing to pay for services that allow them to track their child’s location and 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friend’s locations according to a new report from JupiterResearch "Location-Based Services: Where Are You?"

ad:Tech 2007 – Building Relationships through Mobile

This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).

What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.

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