Tag: mobile

9 Million Mobile Users Shop Via Cell Phone

That’s right – 9 million US mobile users turned to their mobiles to make purchases. Not just to research where to buy, but to actually burn a whole in their credit cards via their cell phones.Nielsen Mobile detailed the new report, which sees purchasing of goods and services via mobile phones on the rise. And guess which gender likes spending more via their mobiles. Wrong – it’s men. 4.9 million men vs 4.3 million woman indicated they have made a purchase via their phone.

Price Becoming More Important For Mobile Users

Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having friends and family who had the same carrier was an important factor for 13 percent.

More People Comfortable With Mobile Banking

Mobile phone users are becoming more comfortable making banking and purchase transactions while on-the-go according to a new study from Harris Interactive.The study found that 16 percent of mobile phone subscribers currently use mobile banking services, with 60 percent doing so at least once a week. Thirty-five percent of those who do not use mobile banking or buy on-the-go are interested in checking bank account balances and transferring funds using their mobile devices. Thirty-three percent said they would like to receive text messages from their banks.

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