Tag: minimum

EBay Pressures Senate To Outlaw Minimum Pricing

eBay, Burlington Coat Factory, and the US Federal Trade Commission are pressuring the US Senate to pass a law banning vertical price-fixing, effectively overturning a 2007 Supreme Court decision.

Manufacturers and retailers actually call it vertical “retail price management” (RPM). The practice entails setting a minimum price retailers can sell specific items for. Remember last Christmas, when you spent hours online comparative shopping only to find out everybody who carried it was selling it for exactly the same price?

My Minimum AdWords Bids Jumped to $10 per Click

Dear Kalena…

First – I have been a constant visitor to your blog and thanks for all the useful insights you share. Coming to my issue – we do PPC advertisements on Google. Our campaigns have been running fine for 2-3 years. Suddenly last week Google dropped 2 of our important keywords saying the ‘quality’ is not good and we have to increase our minimum bids to $10 per click to get it back.

Back To Top