Here’s a challenge for you: raise a child unexposed to branding. Good luck with it. This article isn’t about parenting, though, it’s about the power of the brand. A recent study revealed preschoolers think even milk and carrots wrapped up with McDonald’s golden arches tastes better.
Mr. Incredible May Save Mickey Mouse
As discussions and speculation begins about the possibility of the Walt Disney Company making a play for Pixar Animation Studios, it looks like the big winners will be Steve Jobs and Disney itself.
Simpsons Join Mickey In Supporting Blu-ray
20th Century Fox will release content in Blu-ray format when those players become available on the marker.