Using the Media to Your Advantage!
Lights...camera...ACTION. That's what often happens when people think of using media for advertising or other promotional purposes. It's the focus…
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Tag: media pitching
TV Reporter Shares the Secrets of Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are…
How to Write a Persuasive News Release
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing…
Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
How To Write A Press Release AND Get It Published
Summary This article contains a checklist to writing a press release. And it includes the single most important ingredient of…
