Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.
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Tag: media outreach
10 Tips For Selling Books Through Radio Interviews
William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews.…
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business…
What You Know Can Work Just As Well As Who You Know
We all know the saying in business, "It's not what you know but who you know", right? This saying is…
Aim Your Story at the National News Media
Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom…
How To Make Your Business The Center Of Attention With Powerful Publicity Paid For By The Media
There is nothing like a good positive news story to put a business on the map. Done right; it will…
Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of…
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relations agencies do every year?
Timing is Everything–When to Write and Distribute a Press Release
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying…
10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn…
