BusinessWeek Gives Blogs the Cover Treatment
Whew, relief. I have been dying to talk about this for months. BusinessWeek this week has a cover story on…
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Tag: Media Coverage
PR Talk: Media References, Are They Really Needed?
There are only two things in this world that annoy me and one is a prospective client asking for my…
Prince of Wales “Momentary Lapse”
Just catching some of the TV coverage of today's marriage of Prince Charles and Camilla Parker-Bowles, I saw a brief…
Press Release Seminar: Mick Jolly of PRWeb
Press releases and how they can help your business are the topic of the next Duct Tape Marketing teleseminar on…
Location Still Important With Internet PR
An article today reminded me that your location is still very important in getting press coverage.
Wal-Mart Answers Criticism with Ad Campaign
Wal-Mart launched an ad campaign to contradict accusations of discrimination in hiring and promotions and putting its smaller competitors out…
Business Idea: Profit-Pulling Pickets
The news media tend to give disproportionate publicity to anyone who parades around carrying a picket sign. Even more attractive…
The Increasing Power of Publicity and How it Can Benefit Your Business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have…
Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every…
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned…
